I was assigned a fast-paced design sprint to create a logo for Goose, an AI agent developed by Block that helps developers automate coding tasks and boost productivity. With a tight deadline, I dove into the world of Canadian geese, looking at wing spans, silhouettes, and movement to design a logo that feels scalable, and recognizable.
We explored a broad range of logo directions for Goose, from anatomically grounded interpretations to more expressive, abstract marks, before landing on the final form.
