Context
As part of the development of the Block brand identity, the team needed a flexible icon system that could help communicate complex ideas clearly and consistently across a wide range of brand and product touchpoints.

Solution
In partnership with Chloe Stokes, we developed a library of vector and 3D icons designed to feel expressive, dimensional, and aligned with the evolving Block brand. The system was built to balance clarity with personality, allowing the icons to communicate complex concepts while still feeling playful and recognizably Block.

The library was designed to scale across different contexts and formats, supporting everything from editorial storytelling to product and marketing communications.

My Role
I collaborated with Chloe Stokes to help define the visual language and design approach for the icon system, contributing to concept development, style exploration, and execution across both vector and 3D assets.

Design: Angie Garland, Chloe Stokes