For Block's 2025 Black Friday, Cyber Monday campaign, I led art direction and design for a data-driven web experience tracking record-breaking weekend performance — 124M+ transactions and 49.8M consumers across Square, Cash App, and Afterpay. In close collaboration with our design technologist and data team, I built a flexible web design system and layout that could accommodate rapidly shifting live data without losing visual cohesion. Designing for uncertainty, with numbers that kept climbing all weekend. I leveraged AI prototyping tools like Cursor and Figma Make to build interactive prototypes that stakeholders could engage with directly during reviews, speeding up sign-off and keeping the project moving.

Explore the live site here.

Brand/UI: Angie Garland
Design Technologist: Pete Schirmer