Indianapolis based non-profit A Longer Table (formerly The Patachou Foundation) came to me at an inflection point. They had just adopted a new name and a sharpened mission, and their brand needed an update to reflect this shift. Their work had expanded well beyond meals: partnering with schools to redesign food systems, training high schoolers in culinary careers, and building community-rooted models for lasting change.
I worked with their team to align on strategy first, clarifying voice, audience, and positioning, then developed a comprehensive brand system to carry it all. The result is an identity as warm and purposeful as the work itself.
Here’s a peek at the brand guide I handed off to their in-house creative team. The goal was to empower their team to take this refreshed identity system, and apply it across all brand touchpoints – from way-finding signage, to social, to the web.
