Context
Block developed Goose, an AI agent designed to help developers automate coding tasks and improve productivity. As part of a fast-paced design sprint, the team needed a visual identity that could feel technically confident, recognizable, and adaptable across product and marketing surfaces.

Solution
To develop the logo, I researched the movement, silhouettes, and anatomy of Canadian geese, exploring ways to translate their distinct forms into a simple, scalable mark. Through rapid iteration and concept exploration, the final identity was designed to feel recognizable, flexible, and aligned with the product’s fast, assistive nature.

My Role
I led logo exploration and visual identity development for Goose, working through concept development, visual research, and iterative refinement under a tight timeline.

Design: Angie Garland