Budai is an AI learning app for children, designed to support curiosity, independent thinking, and confidence as kids learn alongside AI.

I created Budai’s visual identity, including the logo, color palette, and favicon. We began by exploring three visual directions rooted in learning, growth, and independence, ranging from playful to more assured in tone. After aligning on a direction, I explored a range of logo concepts.

The final logo features a labyrinth to represent the non-linear path of learning, with a flower at the center symbolizing growth and potential. The favicon distills the identity to the flower alone, ensuring clarity and recognition at small sizes.