Context
Indianapolis-based nonprofit A Longer Table (formerly The Patachou Foundation) came to me at a pivotal moment in its evolution. Alongside a new name and sharpened mission, the organization had expanded beyond meal programs into broader community initiatives, partnering with schools to redesign food systems, training high school students in culinary careers, and building long-term, community-centered models for change. The existing brand no longer reflected the scale or ambition of the organization’s work.

Solution
We began with a strategic phase focused on clarifying the organization’s voice, audience, positioning, and core values. From there, I developed a flexible brand system designed to support a wide range of applications across print, digital, environmental, and community-facing touchpoints.

The identity system was built to feel warm and approachable, reflecting the organization’s mission of creating connection, inclusion, and lasting impact through food and education.

My Role
I led the brand strategy and visual identity development for the rebrand, including positioning exploration, logo system design, typography, visual language, and the creation of a comprehensive brand system and guidelines for the internal creative team.

Design: Angie Garland